Lu Liu

—–Discovering “Slow” Fashion

As a fashion designer, Lu’s fashion style has always been on the more on the sexy, mature and modern side. Her upbringing has a huge impact on this, as Lu has been studying abroad in Paris and New York since she was 16. She insists that clothing should be practical and comfortable while designing new products.

In Autumn 2010, Spanish jewelry designer, Paloma Sanchez and Korean handbag designer, Currie Lee and Lu LIU developed the concept of “slow” fashion. They aim to unite designers from China and other countries to create new fashion trends. Apart from collaborating with these international designers, Lu was assisted by Citroen, France, to create a new collection surrounding the idea of“driving green”.

This concept is called Lumier D’espoir (Light of hope). Raw and old materials from cars are used for this collection; she wants to reach a point of real recycling. During the process of making this new collection, Lu hopes to further promote the concept of recycling by giving it a new life, once again.

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Report from 《Art and Design》magazine.

刘璐

—-寻找慢时尚

作为一个服装设计师，刘璐的设计风格一直都比较都市化、成熟和性感。这跟她的成长背景密不可分。在刘璐16岁的时候，她漂洋过海到巴黎、纽约两大时尚之都就读服装设计，为她日后的都市风格设计奠定了基础。她一直坚持成衣的实用性，因此在创造新的设计时，她都会注意衣服本身的适时以及实穿性。

在2010的秋天，刘璐与西班牙珠宝设计师Paloma Sanchez以及韩国手包设计师Currie Lee携手创造了 “慢时尚”的设计理念，希望中国及世界设计师能集合起开共同创造流行趋势。除了和国际设计师跨界合作，刘璐还得到了法国雪铁龙汽车公司赞助，打造了一组以汽车环保为主题的系列创作。

这次的环保系列主题为 “Lumerier D’espoir（希望之光）”。材质是汽车报废的材料与零件，在无用的原材料下进行‘创造，做到真正意义上的“变废为宝”。刘璐表示，在进行“Lumerier D’espoir”的创作时，希望能强调循环使用带来的环保理念，将废旧的 原材料通过服装设计的再创造过程，给予它们新的生命以及意义。

—————报道来自《艺术与设计》杂志

Beijing Youth Daily interviewed Liu Lu, founder of fashion line Lu 12.28

——Discovering your Inner Beauty

Liu Lu hopes that in the next ten years, she can create a new sense and style of fashion for Chinese women along with other young Chinese fashion designers. She also hopes China’s fashion industry can develop into a more independent environment with professional quality and an abundance of growing new ideas.

When Liu Lu develops ideas for her pieces, she believes women should discover their own individual attributes. When choosing clothing for themselves, Liu Lu says a lot of people are not aware of their characteristics and qualities. The most important thing to remember is to know your strengths and weaknesses. That is why Liu Lu also says, she does not have any model or image in her mind when designing something new. She believes the most important thing in design is to show a person’s beauty. That’s what she focuses when she makes new designs

She believes Chinese women should take account of fashion from foreign countries but not replicate foreign (European) styles, as Chinese women have their own unique sense of beauty.

Something we must be aware of is that Chinese people are traditionally too ‘practical’ when choosing what to wear. As our society is slowly becoming more and more educated and modern, we should be more aware of our dressing sense. The Chinese proverb says that people live on the four basics of ‘clothing, food, housing, transport’. As the society of China of changing, people – especially modern Chinese women should be more aware of their sense of dressing and choosing their dressing style becomes a part of their lifestyle. Clothing is no longer a basic necessity of life, but a way of living with style.

Lastly, Liu Lu takes into account that every person is different; people come from different families, education backgrounds and peruse different career pathways. When asked if there is any “must have” for this season. She says that due to people’s different personal attributes, their “must haves” with also be unique and different. The most important is to understand and find your sense of style.

–“Lu 12.28. Clothing is no longer a basic necessity of life, but now a way of expressing your sense and lifestyle.”

北京青年报访问了新一代的知名设计师，同时也是服装品牌 Lu 12.28的创立人刘璐。

—发现最好的自己。

刘璐希望在未来十年里面，能跟中国的年轻设计师携手促成中国女性真正属于自己的穿衣风格。刘璐她也因此希望中国的服装业能更独立、更有品质和创新性。

刘璐做设计不会特意的想象一张脸或者一个身体作为设计目标，她认为设计只要能够体现出女性的美，就是成功的。服装除了最基本的遮体功能之外，最重要的就是女性将自身的美表现出来。现在的中国社会越来越进步，当一个人的财富 经历 学识达到一定程度之后，就会自然而然的非常在意自己的穿着。生活不再是简单的衣食住行，你喜欢的衣服、设计师能表达出你的审美趣味。我们不能只模仿国外的穿着，中国人有自己的特点  应该好好的利用穿着表现出来。我们应该在穿着搭配注重实用的基础上也考虑到搭配的时尚效果。

在这一季，设计师刘璐觉得“这个世界没有一定要买的东西，只有适合不适合你的东西，全中国这么多人这么可能只穿一样的衣服？每个人的优缺点、文化背景、教育程度……不同，所以must have也不同。”

刘璐将自己的这种想法融入自己的品牌里面，lu12.28将服装提高到一个新的程度，它不再仅仅的人吃穿住用里面的一个基本组成部分，而是一种生活态度和生活方式的表现。

More and more people are seeking as appreciating original designs. Lu 12.28, a rising brand established by Liu Lu two years ago was featured in Beijing Today on the 10th December 2010.

Beijing Today praises Liu Lu’s brand as “modern, cosmopolitan, chic and sexy.” Lu 12.28’s new collection is also shown with lots of rich golden colors and glamorous fur.

Liu’s products are tailored exquisitely for modern and career-minded Chinese women, using design concepts developed from international trends. She has had experience with many well-known stylists during her time in New York and Paris. One of her design pieces was displayed in the windows of the renowned Saks Fifth Avenue during her time at New York’s Parsons New School of Design in 2006. Liu Lu has brought her knowledge back to China and established her own brand, Lu 12.28 in Sanlittun, a modern district in Beijing.

越来越多人在寻找并开始欣赏原创的设计。服装品牌 Lu 12.28是两年前刘璐在北京创立的独立设计师品牌。直至今天，刘璐的设计已经越来越趋于成熟 Lu 12.28 这个独立设计师品牌也被很多的的都市女性所熟知。品牌推崇的性感、摩登、国际化的女性定位形象已经被大多数都市女性所喜爱。现如今，Lu 12.28已经拥有一批非常稳定的客户群，她们有的是都市白领，有的是演艺圈明星和艺术界的精英。在纽约以及巴黎深造过的设计师刘璐以其独特的国际化视角，为中国女性带来一个不同于以往的华丽转身，让时尚真正融入中国女性的生活点滴

China Daily made full page report on the Chinese up and coming fashion designer Lu Liu, october 13, 2010.

” Liu very much embodies the new beijing. Over the past two decades, the city has become a global metropolis, while still retaining much of its traditional culture, it’s a city where China and the West come together in unique and interesting ways.”

—China Daily. 2010. Oct. 13

Photographer: Zhao Bo

Model: Annette

Make up artist: Xiao Lin Yue

www.Lu1228.com